AI StoryLab — Client Discovery Questionnaire

1

Contact Information

The basics, so I know who I'm speaking with.

Full name*

Please enter your full name.

Business or brand name*

Please enter your business or brand name.

Email address*

Please enter a valid email address.

Phone number (optional)

Website

City and country

Social media links

2

About Your Business

A quick picture of what you do and who you serve.

Which option best describes your business?*

Please select one option.

Briefly describe your product, service or organisation.*

Please briefly describe your business.

Who is your main target audience?*

Please describe your main target audience.

What problem do you solve for your customers?*

Please describe the problem you solve.

What makes your product, service or approach different from competitors?

This could be your experience, process, quality, speed, pricing, specialist knowledge, personal approach or the audience you serve.

3

Current Content Activity

Where things stand today.

Which platforms do you currently use?*

Please select at least one option.

How often do you currently publish?*

Please select one option.

Who currently creates your content?*

I create it myself An internal employee or team A freelancer An agency A combination of several people Nobody at the moment

Please select one option.

4

Content Goals

What success looks like for this project.

What would make this project successful for you?

5

Communication Style

How your brand should sound and feel.

How should your brand communication feel?*(0 / 3 selected)

Please select at least one option (up to three).

In which languages does your brand currently communicate?*

English German Other language

Please select at least one language.

6

Visual Direction

Where your visual identity stands today.

Do you already have a visual identity or brand guidelines?*

Yes, complete brand guidelines Yes, but only basic elements We have a logo and colours No established visual identity

Please select one option.

Share links to examples, brands or visual styles you like.

7

Project Scope

What kind of support you're considering, and timing.

When would you ideally like to start?*

Please select one option.

What type of cooperation are you currently considering?*

Please select one option.

Is there anything important I should know before our first conversation?

Client Discovery Questionnaire

Contact Information

About Your Business

Current Content Activity

Content Goals

Communication Style

Visual Direction

Project Scope

Thank you.

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